Inhouse Courses – Bid Writing

Take advantage of the opportunity to focus your organisation's funding objectives, bring together key colleagues and pool valuable information with our Bid Writing course.

Ideal for staff from public and not-for-profit organisations who are expected to write funding applications as part of their job role, this course will equip you with the knowledge needed to maximise your chances of grant success – from identifying suitable sources of funding to understanding what funders are looking for and making successful applications. 

With this course you will learn practical bid writing techniques, enabling you to produce focused proposals, increase your success rates and win new resources for your organisation. Delegates are encouraged to bring along funding applications they are working on, or bids that have previously been submitted by their organisation for use in the practical elements of the day.

Learning outcomes

  • How to identify funder motivations
  • Ability to write funder benefit statements
  • Knowledge of where to identify policy drivers
  • Understanding of how to construct an effective proposal structure
  • Understanding of techniques to improve writing style

Typical programme outline

10.30 - Outline content of the workshop: 5 minutes
10.35 - Participants' introductions and expectations: 10 minutes
10.45 - Key principles of successful bid writing: 15 minutes
11.00 - Effective communication – writing styles & presentation guidance: 45 minutes

11.45 - Coffee Break

11.50 - Understanding funder motivations & meeting their objectives: 25 minutes
12.15 - Making a difference – demonstrating funder & beneficiary outcomes: 30 minutes
Benefit statements: practical exercise
12.45 - Why applications fail - to bid or not to bid?: 15 minutes

13.00 - Lunch

13.30 - Presenting your case – preparing a winning proposal structure based on evidence of need & demand, effective management & planning: 45 minutes - Including group exercise
14.15 - Making a successful application – key questions: outcomes & impacts; monitoring & evaluation; track record & sustainability: 45 minutes
Drafting application summary

15.00 - Tea Break

15.05 - Costing your project: 15 minutes
15.20 - Improving your success rate - proposal review: 25 minutes
Testing the theory: practical exercise
15.45 - Bid assessment criteria; timelines & checklist: 25 minutes
16.10 - Reviewing the outcome – improving performance: 10 minutes
16.20 - Workshop expectations - review and next steps: 10 minutes

16.30 - Evaluation & Finish

To enquire about course requirements for your organisation, please contact us at

"This course is one of the best courses I have been on. The trainer was excellent and managed the different needs of the group well. She added some excellent top tips and was easy to understand and follow so I made a lot of notes in addition to the already excellent course materials." 
Jenny Hanwell, Lead Adviser, Outdoor Learning

"The course has helped me consider things not only for bid writing but also how to approach projects. The speaker was really engaging." 
Emily-Rae Maxwell, Dacorum Borough Council

"I was worried I wouldn't gain that much as I've done lots of bids. Couldn't be more wrong... learned loads, not just about funding bids but also general proposals. I loved the course leader, she was great. A brilliant trainer!" 
Dave Lane, Senior Community Services Officer, Kettering Borough Council  | | 0870 333 7101

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